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Monthly Revenue - The
total amount of money generated
by the business before any costs, or expenditures.
Net Income - The
amount of money the website has made after all expenses have
been subtracted. i.e it's profit.
Link
Popularity - The number of people linking to a site
through-out the internet. This may be checked at
Link Popularity.
Total
Visitors - This is the number of total visitors to a site
usually measured by website tracking software tools as the
total visits. For instance, if one person came to your
site twice this month, that would count as two visits.
Unique
Visitors - This is the number of actual people to a
site, measured by many website tracking software tools as the
number of unique IP addresses or sessions served.
This number is not the number of hits or page views to a site.
For instance, if one person came to your site twice this
month, this would only count as one visitor.
Content Value -
This is determined by the appraisers
professional opinion of the sites uniqueness, domain name,
professional design, proprietary software and market potential as well
as any other factors that would either make the site more or less
valuable. Expressed as a percentage.