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Table of ContentsSection 1: Introduction …………………………………………………… 4 1. Valuation Overview …………………………………………………… 5 2. Historical Perspective …………………………………………………. 14 3. Business Types ……………………………………………………….… 19 4. Integration: Business Systems and Valuation Processes ……………. 31
Section 2: Establishing the Valuation ……………………………. 36 5. Major Functional Valuation Elements ……………………………….. 38 6. Products/Services Valuation Elements ……………………………….. 52 7. Uniqueness Valuation Elements ………………………………………. 57 8. Analysis and Conversion Elements …………………………………… 61
Section 3: Validation of the Process …………………………………… 67 9. Risk Assessment ……………………………………………………….. 68 10. Measurement Methods ………………………………………………... 74 11. Substantiation Methods ……………………………………………….. 80
Section 4: Investment Community Perspective ……………………. 85 12. Marketing Uniqueness ………………………………………………... 86 13. Financial Implications ………………………………………………… 91 14. Reporting ………………………………………………………………. 97
Section 5: Valuation Process Status …………………………………... 104 12. The Valuation System ………………………………………………... 105 13. Valuation System Used Today ………………………………………. 108 14. The Future of Internet Business Valuations ……………………….. 113
Appendix A: Categories and Questions ……………………………………... 117 Appendix B: Ordering Process ………………………………………………. 144 Appendix C: Customer Feedback ……………………………………………. 145 Appendix D: Copyright Terms ………………………………………………... 146 Appendix E: Resources ……………………………………………………….. 147
Glossary ………………………………………………………………………… 148 Index …………………………………………………………………………… 154 Copyright BuySellWebsite.com 2003© How Much is my Website Worth? |